Artificial Pollination Technology Seeks Entry into
the Huge California Almond Market

Press Release – December 3, 2019

Israeli agritech startup Edete Precision Technologies for Agriculture has successfully completed field trials in almond orchards in Israel using its unique mechanical pollen harvesting and pollination system. The field trials are crucial for advancing the company’s planned entry into the huge almond market in California. The trials resulted in a substantially increased yield in Israel. Additionally, Edete has recently tested its technology in Australia and proved its ability to produce high-quality viable pollen.

Larger commercial scale testing of Edete’s new system will continue in Israel and Australia. The company plans to begin a pilot program using the technology in 2022 in California, the world’s largest almond growing region. “We are initially focusing our efforts on almonds, but our game-changing technology has huge potential for a wide range of other crops as well,” said Eylam Ran, CEO and co-founder at Edete. The list of additional crops is long and includes apples, cherries, pears, blueberries, plums, cotton, rapeseed, and sunflowers, to name a few.

The global almond market is estimated at over $7 billion annually, while 80% of it is in the U.S., most of which is in California. Costs are rising, as growers spend on beehive pollination services over $400 million per season. “We will be targeting top tier producers in California, where 7% out of 7,400 growers account for more than half of the cultivated area,” noted Ran. The market structure is much the same in Australia.

Edete’s system is based on the mechanical collection of flowers and extracting pure pollen out of them. The company’s proprietary method enables the maintaining of good germinability rates of pollen stored for over one year. The pollen is applied on the trees using the company’s unique robotic pollination system which utilizes a combination of technologies to disperse an optimal dosage of pollen on the target flowers to achieve effective pollination. The application units can work during day or night and independent of ambient temperature.

Edete’s business model is based on supplying pollination services, like current contracting of beehives, the price of which continues to rise. The service is expected to be competitive with current pollination alternatives but is expected to result in an estimated increase of 10%-20% in yields and with much less volatility from one growing season to the next.

Edete’s Chairman, Co-founder and one of the seed investors in the company is Ori Inbar, who served as a VP in SCR Dairy, which was acquired in 2014 for $240 million by Allflex (which now goes under the name Antelliq) and was subsequently bought in 2019 by Merck/MSD for $3.7 billion. Inbar believes that “the transformation that Edete hopes to bring about in the world of plant pollination will be no less revolutionary than what artificial insemination using frozen semen brought to dairy farming.”

Founded in 2016, Edete’s team is multidisciplinary, comprising 10 employees, including highly skilled researchers and engineers. Eylam Ran, the company’s CEO and co-founder, served as a VP of engineering and R&D at Plasan, a global leader in vehicle protection for security forces. Co-founder Keren Mimran, who acts as Edete’s VP for Business Development and Marketing, previously served in a similar role at Store Next, a B2B commerce and information services startup for the consumer goods market. Co-founder Elad Etgar is an experienced inventor of harvesting solutions.

Since its establishment, Edete has raised around $4.8 million in pre-seed and seed funding, including $1 million from the Israel Innovation Authority. The company intends to raise additional funds in a Series A round during 2020, to support its growth plans and entry into the US market.